What is an QR code and why should we bother with it?

What is an QR code and why should we bother with it?

A QR code is like a barcode but two-dimensional. It can be scanned through a camera-equipped smartphone. You need to download an app before your phone can read this. It is called a QR code-scanning application (app).
QR is a great invention developed by a company named Denso Wave in Japan and car companies were the first ones to use them.
It is the missing link between hard copy advertisement and online content like a website. A business now can connect offline customers with their business presented on the internet. This is an engaging and interactive way of getting your potential guests attention. Big companies like Volkswagen and Ebay use it. So if they think it is worth we should use it too and it is FREE !!

Volkswagen-Up-running-around-Germany-with-QR-codesebay_bus_qr_code

 

 

 

 

 

 

 

Why would I care to bother with this ?

Well let me put it that way : Why not ?

It is such an amazing tool, which gives you so much more possibilities to present your target market with a wealth of information you could not place in an email, letter, sign let alone an newspaper ad or a business card. But you can place a small QR code on those prints and direct them through their smart phones to your internet space. There they can find your information you want your customers to provide with.

Scanning the QR code is simple and your potential customer downloads your information to their smart phones or is instantly directed to your website or even one specific page. Lets say a page where you promote a special deal you have send through snail mail.

 

QR code special offer for our business partners

QR code special offer for our business partners

The list of info you can provide your target market is almost endless:

  • Special Offers
  • Your Room description
  • Your social media pages like FB, Twitter or Google+
  • Let them read an article on your blog
  • Or you can even lead them to a audio message (haven’t tried that one yet but it is on my bucket list)

We used our QR code already quite extensively over the last years on Newspaper advertisement, Tourist booklets, Brochures and in Letter advertisement campaigns to name only a few.

Here is one more creative and innovative idea I found on the internet .

reading-qr-codes

Now tell me why would you not want to use QR codes?  Where can you get / make those QR codes?
There are website on the internet who transfer your information or website link into a printable QR code.
You just download and save the image to your computer and voila there it is for your use. I use the following QR code generator: https://www.the-qrcode-generator.com/
It works well and the best is that it is for free and easy to work with ! 

Abadin Bed & Breakfast

Abadin Bed & Breakfast

The only thing you should consider:

– Don’t make it smaller than about 1 X 1 inch or it might become unreadable for smartphone software.

– In my experience different colour work but black on white guarantees the best result. We printed them on our red, green and yellow envelopes and it worked just fine but you have to make sure you check before you send things off.

 

 

 

 

Abadin B&B Search Engine Ranking

Abadin B&B Search Engine Ranking Report

Abadin B&B Search Engine Ranking Report

Your websites search engine ranking can change every day!

Ever since I learned how to build and promote my own websites, I also learned that SEO is a vital part of creating a good website with a solid ranking on all major search engines. And along the way I came across Mike website which offers free SEO tools. YES believe it or not ….. there is still something out there for free.

And I will gladly share the website address with all of you who are interested in trying it: Go and check it out at Mikes Marketing Tools.

Another one I use is SEO  Centro right now it only checks Bing and Yahoo but usually all three search engines are included in the search.

Why is it important not to check through your computer directly through the various search engines ….?  BECAUSE the search engines “remember” your IP address and recognize what you like to look for and pull those sides up above others. So your search result would be custom made for you and your likings and would not really reflect the general search result any other user would get.
As Bruce Clay says it so nicely : “……you should understand that being among the top 3 rankings in every major search engine and directory can be achieved, although very few sites can get there, and the effort is often beyond reason. Ranking results change week-to-week due to competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.

It is not the job of search engine optimization to make a pig fly.
It is the job of the SEO to genetically re-engineer the Website so that it becomes an eagle. …….”

We have to stay on top of things and that includes to keep an eye on how our website ranks on our main key words !! Even when you might have hired out your website design and SEO to a company you should not just sit back and leave it to the professionals. One day you might wake up realizing that your website is not found online at all. At that time it probably is too late for simple adjustments and it definitely already resulted in a loss of income for you.

So just by keeping an eye on things you stay current.

The logical next step for you would be to learn to understand how SEO works and for those of you who work with wordpress there is an amazing SEO tool (widget) out there again for free that helps you to get your keyword ranking JUST right ….. even for those keywords you might want to include to broaden your range of ranking. But this will make the content for another post I will write next time.

So have a great day and keep on searching 🙂

Shirley